Instagram School

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Instagram School 🍏

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Welcome to Instagram School, an intimate and unique learning experience offered exclusively from our Melbourne-based social media studio. Led Charlotte Jaya, this one-of-a-kind short course combines practical content creation skills with in-depth Instagram app knowledge to help individuals and small businesses elevate their social media game.

Choose between in-person Public School or Private School, both offering personalised feedback, content ideas, and a supportive environment. Walk away with the confidence to stay consistent on Instagram, create engaging posts, and reduce the overwhelm of managing your social media presence.

Public School Timetable

Full payment is required at the time of enrolment to secure your place. Please note there are no refunds or cancellations.

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FAQs

  • Public School runs with a group of four people across seven sessions. It is ideal if you enjoy learning alongside others and want to build confidence in a supportive group setting. This option includes 14.5 hours of learning for $1,500.

    Private School is a one-on-one experience across five sessions. It follows the same course structure but offers personalised guidance and full flexibility with scheduling. This option includes 10 hours of learning for $1,500.

  • Instagram School is a step-by-step course designed to help you understand the Instagram app, simplify content creation, and finally build confidence online.

    You will learn how to:

    • Learn all the buttons inside the Instagram app

    • Understand how the algorithm works and why engagement matters

    • Use keywords to improve your profile and reach

    • Build a posting strategy that works for your lifestyle

    • Develop content habits and shortcuts using your iPhone

    • Set up your profile to attract the right audience

    • Plan and post to your grid with clarity

    • Post to Stories consistently and with confidence

    • Capture content using only your phone

    • Write captions in your natural tone of voice

    • Get clear on your content pillars

    • Understand and create Reels with purpose

  • Yes—especially if you feel overwhelmed or unsure where to start. Instagram School is designed to build your skills and confidence from the ground up.

  • Both options are available. Public School is currently only held in person in Melbourne. Private School can be done online or in person.

  • No. Full payment is required at the time of enrolment to secure your place.

  • Included in both Public School and Private School:

    • Printed Instagram Guidebook with homework tasks

    • Ongoing support between classes

    • Hands-on learning in a small, focused setting

    • Personalised feedback on your content and strategy

    • Access to live examples, case studies, and real-time content ideas

    • Confidence-building tasks designed to help you actually post

How it Works

Meet Your Teacher

Your teacher, Mrs Charlotte, provides a unique learning opportunity to dive deep into the world of Instagram and content creation. Over the mini course, students will cover multiple subjects, with hands-on activities receiving personalised feedback.

After each class, students will be encouraged to complete the recommended homework tasks provided in their booklet. By the end of Instagram School, all students will have the skills and confidence to elevate their Instagram presence.

School Fees

Full payment is required at the time of enrolment to secure your place. Please note there are no refunds or cancellations.

  • Private School includes five two-hour classes—10 hours of personalised learning for $1,500. Sessions are scheduled to suit your availability.

  • Public School includes seven 2.5-hour classes—14.5 hours of group learning for $1,500.

    Please refer to the Public School Timetable, as missed classes cannot be made up.

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Book Private School 📚

Book Private School 📚

Instagram School Private gives you the full course experience, tailored completely to your goals, schedule, and learning pace. We cover the same curriculum as the group intake (Profile, Feed, Stories, Content, Style, Reels), but in five private 1:1 sessions—perfect if you prefer flexibility or more direct support.

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  • Colleen

    If you are reading this, you are in the right place so stop looking as you have found Charlotte. Smart, savvy and super switched combined with focussed on you getting what you need and all wrapped up in a ‘can do’ attitude.

  • Mel

    HIGHLY recommend Instagram School to anyone with a small business that wants to learn the ins and outs of posting, creating reels, and more. Charlotte has a WEALTH of knowledge and is passionate and engaging. I feel like she cares about each persons business and wants to see everyone around her succeed. Go for it!

  • Nova

    I still have lots to learn but I'm confident to take it over (and not pay someone to do it).

  • Deb

    I learnt so much about Instagram and feel much more confident posting and promoting my business through it.

Contact us

Still have questions? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!