The blue tick on Instagram means that an account is verified. 

This shows that the account is either:

  • Owned by a notable person, public figure, or brand, or

  • Subscribed to Meta Verified, a paid service offering verification and other perks. This is $25AUD per month.

Being verified can help:

  • Build trust with your audience

  • Prevent impersonation

  • Increase visibility in search and recommendations

Download PDF

  • Add a short summary or a list of helpful resources here.